DRINKING CULTURE IS F!#%*D

that’s why together we’re creating a culture that inspires equality, embodies inclusive fun, and powers communities for the better.

sauvignon blanc

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Bev rosé

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pinot grigio

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OUR MISSION:

do it different, do it better.

Break the Glass means something different to everyone, but at its core it’s about breaking down barriers and building up people.

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“[Bev's] breaking the glass by challenging male-dominated industries and building a more inclusive, respectful drinking culture.”

“[Bev] is 'changing the narrative around women and how they are projected and perceived by the alcohol industry.'"  

"'Break the Glass'...takes aim at the toxic world of tech parties, date rape culture, and hyper masculinity.”

“...a canned adult beverage that is crisp, dry, and a lil’ fizzy – along with the goal to create a brand centered around inclusive, respectful drinking culture with an emphasis on creating female-friendly spaces.


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