break the glass
shatter the veneer
we believe in bringing more rawness, realness, vulnerability, and transparency to our community and social spaces.
shift the culture
we believe in a world where men and women hold each other accountable and have better, safer, fun.
create new opportunities
we believe in changing the narrative and breaking down the barriers that underserved communities face in male dominated spaces.
we also make wine
she’s a dry rosé, crisp, a lil’ fizzy and crafted specifically for a can. she’ll most definitely go places where glass can’t, has 0 sugar, and 11.9% abv.
meet founder & ceo Alix Peabody!
the only girl you know who spent her entire life savings on rosé.